Marketing

B2B Content Writer (Remote - India)

Remote
Work Type: Full Time
"Stay up to date with the latest developments at AssetIntel by following our LinkedIn page and YouTube channel."

*** THIS JOB IS ONLY AVAILABLE TO INDIVIDUALS LIVING IN INDIA. NO RECRUITER OR AGENCY, PLEASE***

About AssetIntel
At AssetIntel, we’re pioneering intelligent solutions for infrastructure asset management, with cutting-edge tools like inspectX, SNBIX, manageX, and emergencyX. As a growing leader in the transportation infrastructure and asset management sector, we seek a Content Writer to support our content development efforts and amplify our message to key audiences, including state department of transportations, federal agencies, engineering firms, and transit authorities.

Job Description
As a Content Writer at AssetIntel, you’ll play a key role in producing high-quality, engaging content that aligns with our mission and supports our products. You’ll work closely with our marketing and product teams to create content that educates, informs, and resonates with our target audience while adhering to brand voice and regulatory standards in the infrastructure and transportation sectors.

Responsibilities
  • Content Creation: Write and edit content for various platforms including blog posts, product pages, brochures, case studies, white papers, newsletters, and social media.

  • Technical Writing: Assist in creating clear and concise technical content related to asset management software, infrastructure inspection, and related services.

  • Research: Research industry trends, regulatory changes (SNBI, FHWA), and competitive analysis to ensure content is relevant, accurate, and timely.

  • SEO Optimization: Improve search engine rankings by applying SEO best practices across written content.

  • Collaboration: Partner with product managers, designers, and the marketing team to ensure content supports business objectives and is aligned with our product offerings.

  • Proofreading and Editing: Review and polish content to ensure clarity, consistency, and adherence to company guidelines.

  • Product Documentation: Help draft and maintain product documentation, FAQs, and tool user guides.

  • Social Media Support: Assist with creating engaging and informative posts for LinkedIn and other professional platforms.

  • Stay Updated: Keep up with industry developments and innovations in the bridge and infrastructure management sectors.

  • Creativity and Originality: We love originality, innovation, and creativity in writing - bring your fresh ideas and unique perspective to everything you write.

Qualifications
  • Strong writing, editing, and proofreading skills focusing on clear, concise, and accurate communication.
  • Experience or interest in technical writing related to infrastructure, engineering, or software products.
  • Familiarity with SEO best practices and experience optimizing content for search engines.
  • Ability to research and adapt complex technical information into accessible content.
  • A basic understanding of asset management, bridge inspection processes (NBI/SNBI), or infrastructure management is a plus.
  • Excellent attention to detail and organizational skills.
  • A degree in English, Journalism, Communications, Technical Writing, or a related field.
  • 2-3 years of relevant writing experience preferably in a professional setting.

Why AssetIntel:

  • Innovative Work Environment: Be part of a team pushing the boundaries of infrastructure management.

  • Learning Opportunities: Gain hands-on experience with technical writing, content marketing, and SEO in a rapidly evolving industry.

  • Mentorship: Work under the guidance of experienced content professionals and industry experts.

  • Professional Growth: Opportunities to grow within the company as you develop expertise in the field.

  • Creativity-Driven Culture: We value originality and innovation - your fresh ideas are welcomed here.


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